WordPress is most definitely the best CMS for SMBs in 2018 … as it has been for years now. Around 25% of all websites, large and small, use WordPress. And there are plenty of good reasons: It’s easy to use It’s multi-functional The design is customizable It’s secure and constantly being updated It’s free WordPress…Details
I help businesses of all sizes with web design, copywriting, and content marketing.
I’m fascinated by the ongoing technological revolution and how technology is impacting business.
On this site you’ll find articles that focus on digital marketing, websites, web technology, and general tech trends.
According to a 2018 survey by BrightEdge, there are 3 top marketing trends that are set to dominate the industry: AI, personalization, and voice search. Let’s look at each trend to see how marketers are earning and learning from them. Trend #1: AI in Marketing Conductor research discovered that AI was the “biggest point of…Details
When creating sites for clients, fun, or profit, I always install the same few WordPress plugins right off the bat. Here are descriptions of 10 plugins that I always install immediately on every site I make: 1. Jetpack Jetpack is more like a toolbox of WordPress plugins than a single tool. It includes things like:…Details
Is Zuckerberg’s prophecy starting to come true? A while ago, he made a prediction that we would be sharing more images and video instead of text … and that we’d be using headsets to do it. Shareaholic’s recent data shows that part of that prediction could be coming true. In a Nutshell: Facebook Nosedives While…Details
According to research by MomentFeed, a local marketing automation platform, only 15% of customers touch a corporate website or general social page while researching brick-and-mortar locations. The majority of the time, customers use social profiles or listing sites to get the information they need. It’s well-known that online research plays a critical role in the…Details
I take time out of every year to study SEO – and every year, SEO is getting harder, more expensive, and more time-consuming. But does that mean you should throw in the towel and dump all of your resources into paid advertising and on-site SEO? No, definitely not. According to Charles Floate, an SEO expert…Details
Content marketing is still a new field … the term itself is younger than the internet. So it’s no surprise that the term itself is subject to some debate. I will never forget the rise and crash of “the social media revolutionaries” … marketers who claimed that social media would obliterate paid advertising. According to…Details
It pays to know the right questions to ask when hiring a freelance IT copywriter. After all, you’re making an investment on behalf of your company. The right choice will earn you a bigger ROI while the wrong one could have the opposite effect. In my last post, I discussed what to look for when…Details
Hiring a freelance IT copywriter is similar to hiring other types of technical copywriters. IT copywriters will usually be writing to a technically savvy audiences, so they must understand what they’re writing about. They must also be able to speak the audience’s language. And they must be able to persuade with logic, since they will…Details