Hello, my name is Nathan T Warne. I’m a copywriter and marketing specialist living in Tokyo, Japan.

I help businesses of all sizes with copywriting, content marketing, and email marketing.

On this site … and in my email newsletter, Marketing: The Big Picture … you’ll find articles that focus on the intersection of marketing, technology, and business.

I’m fascinated by the ongoing technological revolution and how technology is impacting business and our daily lives.

Feel free to browse the site to learn more about me, my solutions, or to get in touch.

85% of Brand Influence Comes from Social Sites & Google Maps, Not Company Websites

According to research by MomentFeed, a local marketing automation platform, only 15% of customers touch a corporate website or general social page while researching brick-and-mortar locations. The majority of the time, customers use social profiles or listing sites to get the information they need. It’s well-known that online research plays a critical role in the…