When creating sites for clients, fun, or profit, I always install the same few WordPress plugins right off the bat. Here are descriptions of 10 plugins that I always install immediately on every site I make: 1. Jetpack Jetpack is more like a toolbox of WordPress plugins than a single tool. It includes things like:…Details
I help businesses of all sizes with copywriting, content marketing, and email marketing.
On this site … and in my email newsletter, Marketing: The Big Picture … you’ll find articles that focus on the intersection of marketing, technology, and business.
I’m fascinated by the ongoing technological revolution and how technology is impacting business and our daily lives.
Is Zuckerberg’s prophecy starting to come true? A while ago, he made a prediction that we would be sharing more images and video instead of text … and that we’d be using headsets to do it. Shareaholic’s recent data shows that part of that prediction could be coming true. In a Nutshell: Facebook Nosedives While…Details
According to research by MomentFeed, a local marketing automation platform, only 15% of customers touch a corporate website or general social page while researching brick-and-mortar locations. The majority of the time, customers use social profiles or listing sites to get the information they need. It’s well-known that online research plays a critical role in the…Details
I take time out of every year to study SEO – and every year, SEO is getting harder, more expensive, and more time-consuming. But does that mean you should throw in the towel and dump all of your resources into paid advertising and on-site SEO? No, definitely not. According to Charles Floate, an SEO expert…Details
Content marketing is still a new field … the term itself is younger than the internet. So it’s no surprise that the term itself is subject to some debate. I will never forget the rise and crash of “the social media revolutionaries” … marketers who claimed that social media would obliterate paid advertising. According to…Details
It pays to know the right questions to ask when hiring a freelance IT copywriter. After all, you’re making an investment on behalf of your company. The right choice will earn you a bigger ROI while the wrong one could have the opposite effect. In my last post, I discussed what to look for when…Details
Hiring a freelance IT copywriter is similar to hiring other types of technical copywriters. IT copywriters will usually be writing to a technically savvy audiences, so they must understand what they’re writing about. They must also be able to speak the audience’s language. And they must be able to persuade with logic, since they will…Details