If You Use an Ad-Blocker, You’re a Content Thief…Or Are You?

Melissa Mayer, the CEO of Yahoo, thinks you and I are missing out because we use ad-blockers. According to her, it’s a “mistake” to install ad-blockers because the “experience on the web becomes a lot less rich.” When you install ad-blockers, you’re either receiving untargeted ads or no ads at all. Mayer says she tells her friends and family to …

Windows 10 Made Me 10X More Productive Overnight. Plus, Microsoft Sway is Microsoft Swank.

Hi folks, At first, I didn’t know Microsoft Sway was a presentation software. I just started clicking away and came up with some pretty cool stuff. It seemed apparent to me that most content is headed this way, including blogs. So here’s a little experiment (FYI, it may not be very responsive because it’s embedded). I put my post into …

More Fun with Big Data

As Problogger pointed out that Define Media Group pointed out, Buzzfeed’s recent picture of traffic referral sources may be slightly skewed. Their claims suggest that Facebook generates nearly triple the traffic referrals that Google does. It’s an interesting statistic, but the methodology and data sources are clearly opaque. This problem suddenly becomes compounded when publications such as Recode and The …

The Future of Content Marketing Part 2

Elsewhere I explained that everyone and their mom should hop on board the Google train, because they’re taking over the Earth. And that’s true. Wil Reynolds, CEO of Seer Interactive, an internet marketing company, demonstrated as much in a presentation at Affiliate Summit. The search engine’s evolution is a good thing, he argues, because it clears away more of that …

SEO Basics

How are people supposed to find your site through search engines amid the millions of other websites populating the information super highway? This article explains the basics of SEO to people who know what the term means, but aren’t sure exactly what it is or how it works. When thinking about how SEO works, the best way to look at …