Nathan’s Bookshelf: Winter 2015

Most of my recent blog posts have been focused on topics related to internet marketing, since that’s where my head’s been lately. But today I’d like to take a step back and remind my loyal readers and stray visitors that I’m not simply an internet marketing automaton… I do have other interests… And reading is one of those interests. So …

To Blog or Not to Blog

I’ve been so busy lately I haven’t had much time to update my blog. So I’ll tackle the question that has plagued mankind since the dawn of the information ages: should you have a blog or is a static site good enough? Many who pose and answer this question with one-size-fits-all generic advice, such as “Everyone must blog” or “Blogging …

The Future of Publishing is the Past is the Present

I used to hate the gatekeepers of the publishing industry, because they turn all writing into a product. A book, I reasoned, should be pure art and creative self-expression, not a product edited and designed for mass public consumption. It turns out my views have changed. But this article isn’t about me, it’s about the “revolution” of the publishing industry. …

More Fun with Big Data

As Problogger pointed out that Define Media Group pointed out, Buzzfeed’s recent picture of traffic referral sources may be slightly skewed. Their claims suggest that Facebook generates nearly triple the traffic referrals that Google does. It’s an interesting statistic, but the methodology and data sources are clearly opaque. This problem suddenly becomes compounded when publications such as Recode and The …

The Future of Content Marketing Part 2

Elsewhere I explained that everyone and their mom should hop on board the Google train, because they’re taking over the Earth. And that’s true. Wil Reynolds, CEO of Seer Interactive, an internet marketing company, demonstrated as much in a presentation at Affiliate Summit. The search engine’s evolution is a good thing, he argues, because it clears away more of that …

What’s in a Last Name?

I’ll tell you what’s in my last name. It means “quivering bog.” That’s absurd, I thought when I first came across this definition years ago in a name dictionary in the then-new $4 million downtown Seattle Public Library, which, by the way, is an equally absurd hodge podge of modernist “design” elements that looks like something out of a bad …