WordPress is most definitely the best CMS for SMBs in 2018 … as it has been for years now.
Around 25% of all websites, large and small, use WordPress. And there are plenty of good reasons:
- It’s easy to use
- It’s multi-functional
- The design is customizable
- It’s secure and constantly being updated
- It’s free
WordPress is going strong today and it will still be going strong for years to come.
On top of the benefits listed above, there are a few reasons why I think SMBs should choose WordPress over a different website solution.
Here are three big ones:
1. It makes design and development cheap and easy
Custom-built websites can cost a fortune, but WordPress sites can usually be found for under one or two thousand dollars.
I’ve seen one agency in Tokyo that charges around $400 for a basic site.
Personally, I think $400 is too cheap … and I’m sure there are hidden fees or upsells behind that price tag.
You should expect to pay a minimum of $500 or $1,000 for a WordPress site. While you may get lucky and find a quality developer who charges such low rates, dirt-cheap prices often indicate lack of experience.
But WordPress will still be cheaper than other development options.
After all, it’s a DIY website kit that can be installed, setup, and customized very quickly … a “pre-fab” site that uses stock themes and no custom design elements can be built before lunch.
Of course, more complex sites – such as ecommerce sites, large corporate sites, or sites with 100% custom branding and design – can cost 10 or 100 times as much.
However, it’s this flexibility that makes WordPress a great CMS for SMBs – a lean site can be built cheaply, then beefed up as necessary.
2. Anyone can learn to use it, so anyone can post updates and make changes
Once the site is up and running, it’s easy to add blog posts, pages, or content to the site.
WordPress’s ease of use allows small business owners to manage the site themselves or hire subcontractors to do the work for them.
This, of course, saves money in the long run, since business owners won’t have to be paying a website developer to make updates.
3. Social media marketing, SEO, and content marketing are cheaper and easier with WordPress
SEO plugins, social media marketing plugins, and other WordPress plugins make marketing simple and fast. And, as mentioned, once staff are trained, they can figure out how to manage the site without paying a developer to do the grunt work.
As I mentioned in another article on SMB marketing, social media and local listing sites are more important than ever. Not only do most customers use them to learn about brick-and-mortar locations, search engines use them to help verify and rank local businesses.
A WordPress site, setup with the proper plugins, can become the hub for a content marketing program, feeding social media sites, offering up landing pages, and serving as a gateway for new business.
Conclusion: WordPress is the best CMS for SMBs in 2018 and beyond, but it’s not the only tool out there
WordPress has been my favorite website builder for years, for all the reasons mentioned here. I can spin up a new installation in minutes and have a fully functional site in hours, publishing content for the whole world to see. And it offers a vast array of web functionality, from ecommerce to digital marketing.
It isn’t always the right solution, especially for businesses that need robust tools that go beyond simple ecommerce.
However, it’s a great solution for SMBs that want an online presence that’s attractive, affordable, modern, and easy to use.
For more information, be sure to check out some more of my articles on WordPress and website development.