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Google’s Your Mom, Mobile’s Dead, and Other Future Predictions from June, 2015

sunofficeI woke up this morning and realized I hadn’t predicted the future yet this year.

I meant to do it in January but I forgot.

In January of 2014, I predicted what the world of tomorrow will look like.

Among other things, I predicted that:

  • Google will build androids
  • Wearables are the future – specifically, those creepy things you put on your face
  • We’ll slowly start sinking into a virtual reality
  • Augmented reality will become a veil of tears that separates us more and more from actual reality
  • Our current fragmented attention spans will fragment even further
  • We’ll see AI
  • We’ll see more military bots
  • We’ll see more sex bots

So far, all of my predictions are right on track.

So let’s look at tomorrow, today – June 11, 2015.

Tomorrow: Video, Virtual Reality, and Augmented Reality…

Get ready…

Yep, it’s coming.

Well, technically speaking, it’s already here. It’s just not mainstream yet.

Companies are investing billions in virtual reality technology. Facebook spent $2 billion on Oculus Rift, the world’s leading VR company, and Google invested almost $550 million in Magic Leap, augmented reality (AR) tech that projects holographic images directly into your eyeball.

Digi-Capital predicts that these industries could be worth $150 billion by 2020.

Elsewhere, I’ve written in-depth about augmented reality, how augmented reality will impact marketing, and how video is transforming the internets. Those articles take a practical look at how these industries will impact our world in the next few years. And they clearly prove that my prior predictions are chugging along quite nicely.

Don’t believe me? Watch this video and skip ahead to 2:30:00.

 

 

This video clearly demonstrates the precursor of tomorrow. As I mentioned last year, if you want a real glimpse of the future, watch Ghost in the Shell.

Or watch this.

Google’s Your New All-Seeing-Eye-Mom-Personal-Assistant…Who Wants to Market to You…From Inside Your Eyeballs

Siri, Google Now, Cortana, and all the rip-offs you see on the app stores are trying to become your personal, virtual assistants. You’ve probably heard people complain that computers do so much work that people don’t need to think any more. After all…

  • If you want to write a paper on a classic of literature, simply look up the summary online or buy a pre-written essay.
  • Don’t wanna do math? Just plug it into Wolfram Alpha.
  • Too lazy to write down a to-do list? Just download Wunderlist…or ask Siri to remind you.
  • Too busy to log in to your airline to check your flight times? Just ask Google Now. Heck, Google Now can even track flight prices for you.
  • Want to know how many calories are in a Red Bull? Don’t bother typing it in to a search engine (that’s so much work!) – instead, ask Siri.

32What many people fail to realize is the depth of data acquisition that tech companies go to in order to produce these modern luxuries that we just can’t live without.

Google and Facebook both unscrupulously stalk the sh!t out of you and hunt down, absorb, and dissect every bit of information about you that they can. From your clicks to your website behavior and your social media interests, they scrutinize every millisecond and move and develop detailed psychological profiles that they use to better market to you.

Think it’s a coincidence that that shoe ad follows you around the web?

Or that that Starbucks coupon showed up when you were a mere 100 feet from the store?

Nope.

In response to widespread criticism and concern by privacy advocates and people who actually know who Snowden is, both companies have been increasing their “privacy controls.” But it’s important to note that tech companies and marketing companies require data in order to generate profits – so protecting your privacy actually opposes their business models.

Though they claim to have your best interests at heart, their responses are mostly just palliatives aimed at appeasing European governments and concerned masses.

Don’t believe me?

  • watch-756487Apple Watch can and does track everything from your heart rate to your altitude to how much time you spend walking, sitting, running, and exercising.
  • Google wants to put ads in front of your eyeballs 24/7. Think I’m thinking ahead? Think With Google…Google patented headset technology that actually measures pupil dilation and how long your eyeballs look at an ad. “Pay-per-gaze” is a new advertising compensation format that charges advertisers based on how long you look at an ad…and this is all for technology that hasn’t even hit the mainstream yet.
  • Photos used to be out of Google’s reach, but not any more…so photos you post online will be able to be read, understood, and processed by Google – or any other tech company. Just look at Facebook’s creepy auto-tagging feature.
  • Amazon’s Firefly technology can understand and recognize video.

In other words, anything you put online – writing, photos, audio, or video – will be read, cataloged, understood, and processed by the tech giants…all so they can better market to you.

The Day After Tomorrow: Mobile Will Die…

minecraft-529460And be reborn as AR and VR.

This is the whole reason I started writing this post and I almost forgot about it.

In case you haven’t noticed, I pay a bit of attention to AR and VR, both of which are going to radically change the world we live in. Again, look at that video clip of the HoloLens. That’s a paltry precursor to what the world will look like sometime in the next few decades. When AR tech can be plugged into glasses or contact lenses, we’ll have an augmented layer that seamlessly slides between ourselves and the real world.

So much for all that money you dumped into your responsive website and iPhone app…

Mobile sites will probably never die, but AR and VR will probably devour much of the market share we see taken up by apps.

FYI, smartphones are the de facto device for people living in emerging markets. Cambodians or Africans who’ve never seen a desktop own smartphones and have Facebook accounts. And it’s not uncommon – it’s the norm. Having lived in Cambodia for months on end, I know that most of the country can’t afford smartphones now. But neighbors like Thailand can. And as these markets emerge into tomorrow, they’ll have smartphones.

And when you have utterly cheap products like Google Cardboard, which are likely produced in countries like Cambodia, you’ve got…

VR for Everyone on the Planet

Zuckerberg wants everyone to be connected to the internets. Not out of generosity or goodwill – the guy’s obviously just another Silicon Valley sociopath – but so everyone can be connected to the Facebook money machine.

With Google Cardboard, Google not only gives easy DIY VR device to anyone with a smartphone, it also gives VR to people who can’t afford Oculus Rift headsets or the upcoming Magic Leap AR headsets. This is something I could be wrong about, but I foresee emerging markets and poverty-stricken people around the world escaping their reality by strapping smartphones to their faces with Google Cardboards and mass-cheaply-3D-printed VR headsets.

Which brings me to 3D printers…

3D Printers will Print Drones that Deliver Your Pizzas and New Organs in 30 Minutes…Or Your Money Back!

letters-418634I printed out a 3D skull at Mojo Coworking in Asheville.

The guy that runs the 3D printers there told me that some of the higher-end machines can also print metal. So, of course, they’ll become more sophisticated in the next few years and decades.

Now, I don’t really follow 3D printing as much as I do AR and VR and digital marketing, but expect the entire world to change in ways we probably can’t imagine:

So how will this technology change the world?

Well, along with nanotechnology – which promises everything from self-cleaning windows and stay-fresh running gear to innovative cancer treatments – it will reshape the entire industrial world, the manufacturing industry, and the supply chain. Quality of life for many will be drastically altered for the better, and we’ll have access to more technology and luxury than we could have ever imagined possible.

But…

There Are a Few Problems

I realize I’m being a bit ranty and dystopian with this post, but there’s a major problem with the worldview being marketed to us by Silicon Valley: it paints a rosy picture of tomorrow based on technological utopianism…the idea that technology will solve all of our problems. They do this, obviously, because that type of propaganda makes the more money.

The antidote?

A healthy bit of realism…

1. Idiots run the show.

tie-690084Zuckerberg and the Google guys didn’t get to where they were by being nice guys with normal lives and human-centric causes. They’re profiteering capitalists who only care about the game they’re playing…which happens to be based on the extraction and exploitation of your data.

Do you really want planet Earth to be helmed by guys like Zuckerberg and Paige and Eric Schmidt (see this funny article, It Looks Like Eric Schmidt Closed His Instagram Account After It Was Revealed He Followed Lots Of Half-Naked Women) and the Uber CEO?

Well, not much we can do about it. Especially if we pretend like their “visions” and agendas will result in a tech-fueled utopia.

2. Automation will demolish our current economic structure.

Here are some examples of technological revolutions that will change manufacturing, the workforce, and so on:

  • Self-driving cars will put huge chunks of the transportation industry out of business. Uber, already a threat to taxi companies around the world (which could fight back if they’d develop their own stupid apps already) has self-driving cars in the works.
  • Robotic manufacturing will put huge chunks of the industrial workforce out of business. Heck, Amazon’s already using robots in its warehouses.
  • Just think how many white collar jobs 3D printing will create…and how many blue collar jobs it will kill.
  • Nanotechnology will do the same…after all, why hire a window cleaner when you can print self-cleaning windows and have an Amazon drone deliver them to your home in 30 minutes?

The IT industry will keep expanding as more people come online, which is good if you’re a computer nerd, but bad if you’re in an industry that will be automated away.

Businesses that want to stay alive will need to follow these trends with AR and VR. Currently, it’s already necessary to have a website, a LinkedIn account, a Google account, and, for some, an app…just project this trend into tomorrow and see how it will change with AR and VR. When everyone in the first-, second-, and third-worlds have the internets planted directly in their eyeballs, you’ll have to have your own AR and VR sites and storefronts.

3. Half the human population will live inside VR.

skyscraper-418189_1920The average American spends 7 and a half hours in front of a screen. The average Indonesian spends 9 hours. For many, though, who want to stay on the cutting edge of productivity and technology, that number is much higher.

So we’re already spending half our days immersed in a virtual reality.

Imagine what things will look like in 10, 20, and 30 years, when AR and VR are the new portals to the interwebs and you need to be online in order to stay competitive. Why even leave home?

When technology automates the work world even further, we’ll be forced to become more and more a part of that virtual world – unless you want to paint houses for a living. Something tells me human labor will be cheaper than robot labor for jobs like that…

4. What about global warming?

The question running through a business person’s mind is: how can I profit from this?

They can’t…yet…which is why no one’s investing in solar power and other sustainable industries (though, according to this guy, no one’s investing in solar power because people are stupid).

Okay, I think I’ve ranted enough.

These are just a few of the changes we should expect to see in the next few years and decades.

But what will tomorrow’s tomorrow’s tomorrow look like?

The Day After the Day After Tomorrow: GUIs in Your Brain…And Your Blood

110822_3306_3There’s a grand future awaiting us all:

  • Headsets and contact lenses that project virtual reality directly onto your retina will give way to chips in your brain, or, as I like to call them, neural user interfaces (NUIs). And, yes, the precursors of mind control tech are already here. Again, watch Ghost in the Shell.
  • Neural User Interfaces will probably give way to internet-connected nanotechnology that floats around in your bloodstream. Why not just make this nanotech part of the water supply? That way everyone will be forced to create a Gmail account whether they like it or not.
  • While we’re on the topic of bloodstreams infused with nanobots…wouldn’t it be easy to get all your drugs from an implant? I already conceived of this a while ago. Used in conjunction with Google, the all-seeing-eye-mom-butler-virtual-personal-assistant, you wouldn’t even need to worry about buying drugs yourself or even visiting a doctor – Google could virtually diagnose you and dose you as needed.
  • I almost forgot about human-ish androids. Like Google Glass, Westerners are probably freaked out by the concept. But not all countries are so skittish about the future…Japan sure loves its dolls and androids. It’s a toss-up to which company is more creepy: Google or Facebook. Of the two, Google seems to have less of a problem with overt creepiness. Facebook has better anti-creepy marketing. So it looks like Google will be the ones to run with it. We’ll probably have to go to Japan for our sexbots though…

 

While my vision of tomorrow’s tomorrow’s tomorrow may seem slightly dystopian, I just like to be realistic.

Social robots like Zuckerberg and idiots like Eric Schmidt and Bush will continue to run things, whether we’re flying through space on ships captained by AI, bathing in globally warmed gutter rivers next to a sea of trash, or relaxing on a rooftop luxury cabana overlooking the vast cityscape with clones of superstars fanning us with palm leaves and feeding us with nanobot-produced grapes.

Nathan’s Bookshelf: Winter 2015

Most of my recent blog posts have been focused on topics related to internet marketing, since that’s where my head’s been lately.

But today I’d like to take a step back and remind my loyal readers and stray visitors that I’m not simply an internet marketing automaton…

I do have other interests…

And reading is one of those interests.

So if you’re also a reader of books and you’re looking to curl up with a good book by the radiator this winter, have a gander at my bookshelf…

And if you see something you like – by all means, click on those affiliate links ;)

What’s on Nathan’s Bookshelf Right Now

The actual blurry photo of my bookshelf that I took with my Samsung Galaxy S5 copy that was made in Hong Kong and bought in Bangkok

The actual blurry photo I took with my Samsung Galaxy S5 copy that was made in Hong Kong and bought in Bangkok

This is a mere fraction of my collection, but here goes:

  • Beelzebub’s Tales to His Grandson, by G.I. Gurdjieff – Anyone who knows me knows I’m a huge fan of Gurdjieff. This is the first book in his trilogy. If you are considering reading this book, all I have to say is, “Good luck…”
  • In Search of the Miraculous, by P.D. Ouspensky – Anyone interested in learning more about Gurdjieff should start with this book.
  • The Storymatic, by The Storymatic – This isn’t actually a book, it’s a set of cards. But it’s right there in the picture so I figured I’d throw it in. It’s a set of cards that are designed to help stimulate the creative writer’s brain. I wrote about them in a previous blog post. It doesn’t look like the edition I bought is still on Amazon, but there are a couple others…
  • William Blake: The Complete Illuminated Books, by William Blake – A must-have for any student of Blake. Reading the full-color reproductions of his prophetic works is a completely different experience than reading the text versions.
  • Austin Osman Spare books – Spare is another major player in the Western esoteric scene. His unreal work was heavily influenced by the likes of Dante, Goethe, Lao Tsu, and more.
  • The Complete Idiot’s Guide to Direct Marketing, by Bob Bly – This book looks like it’s only available used, but it’s a great resource for anyone interested in direct mail marketing. It’s written in the well-known Bly style: clear, concise, to-the-point.
  • Dictionary of the Khazars, by Milorad Pavic – Someone said of him, “He thinks like other people dream,” or something very close. Read a page of any Pavic book and you’ll see why. If you love crazy surrealistic poetry, get this book.
  • The Journal of Albion Moonlight, by Kenneth Patchen – Another surrealist poet, Patchen makes the beatnicks look like mice. This book is a difficult read, but it will take your mind apart.
  • The Works of Lord Byron, by Lord Byron – Yawn. Got it for a few bucks secondhand. May use it to start a fire if it gets cold enough.
  • The Oxford Essential Guide to Writing, by Thomas S. Kane – I brought this all the way back from Thailand. It’s interesting. I feel it could be useful if I had enough time to go through and create exercises from parts of it.
  • Rumi’s Stuff, by Rumi – I can’t read the title from this picture (I’m writing this post at the office), but I think it’s the popular “selected works” one. Rumi’s another great addition to any poetry lover’s bookshelf.
  • Viriconium, by M. John Harrison – Harrison is one of the best living writers. The first Viriconium book was fantastic, as are Harrison’s more recent works. My favorites are Light and The Course of the Heart.
  • Wired for Story, by Lisa Cron – Like to write? Then read this. She sheds scientific light on the story-writing process, but it’s more about story than it is about wired.
  • A Guide to Remembering Japanese Characters, by Kenneth Henshall – This fascinating, in-depth look at the etymology of Japanese characters is a must-own for anyone deeply interested in the Japanese language.
  • Asana Pranayama Mudra Bandha, by Swami Satyananda Saraswati – My favorite book on yoga. It provides a complete series of asanas (yoga poses), benefits, counter-poses, et cetera et cetera.
  • William Blake Dictionary, by S. Foster Damon – A must-have for any serious student of Blake. It provides detailed explanations for all the major concepts and characters found in Blake’s work.
  • Japanese Verbs and Essentials of Grammar, by Rita Lampkin – This short grammar book contains everything you need to know to create grammatically correct sentences. I taught myself grammar with this book when I was 15.
  • Hinduism, by Somebody – I don’t know if the linked-to book is the same one that’s on my shelf or not…I’m reading the Mahabarata right now and bought a book on Hinduism to help me out with some of the concepts.
  • The Ultimate Marketing Plan, by Dan S. Kennedy – Kennedy is great. His books are like sales and marketing textbooks. Must-haves for small businesses or anyone in sales and marketing…like me. This one covers Dan’s “marketing triangle”: message-media-market.
  • The Ultimate Sales Letter, by Dan S. Kennedy – A must for anyone who ever does copywriting or who plans on writing a sales letter.
  • Light on Yoga, by B.K.S. Iyengar – This is another classic book on yoga. Any serious or semi-serious yoga student should have this on the shelf.

 

As mentioned, this list of books doesn’t even cover a fraction of my total collection.

Maybe when I have access to the rest of my books I’ll put them up…

Well, that about does it for this edition of Nathan’s blog…

We’ll see you guys next time!