SEO Basics

How are people supposed to find your site through search engines amid the millions of other websites populating the information super highway? This article explains the basics of SEO to people who know what the term means, but aren’t sure exactly what it is or how it works. When thinking about how SEO works, the best way to look at …

The Shape of the Internet

Internet Space has been shaped by Google. The form it takes is defined by Google’s linear information-representation interface (i.e., an inflexible linear hierarchy of search results as opposed to an interface that’s more intuitive, user-friendly, user-modifiable, and complete, such as a visual representation of the totality of search results which can be filtered and altered by the individual user…say, I …

Copywriting as Problem Solving

In another article, I explained how copywriting is text that is designed to communicate a specific idea. Often, that idea is intended to catalyze a sale. The intent is to persuade the reader to buy something. The idea behind the text, whatever it may be, is typically part of a marketing strategy, designed to solve a particular problem. Obama’s first …

Copywriting & the Craft of Persuasion

The aim of copywriting is to communicate a specific idea. Like designers, copywriters work both creatively and logically to solve a problem. They design appropriate text that will communicate their targeted ideas to the reader. “Objects in the mirror are closer than they appear” and “just do it” both communicate a specific concept to the reader. The former relates a …

Five Entrepreneurs that Built their Empires from the Ground Up

Many of the world’s most successful entrepreneurs began their companies from garages, basements, or even a church crypt, in the case of Richard Branson. These bootstrapping entrepreneurs are not always well-educated, but they often have things in common that other entrepreneurs can learn from. They often made their fortunes by taking risks that other businesses avoid, and they all persevere …

The Canadian Housing Bubble: Crash Landing or Gentle Touchdown?

Falling numbers throughout the Canadian housing industry and dire predictions from economists have set off warning bells that the housing bubble burst could signal a housing market crash, or worse. Condo sales in Toronto have fallen by 30%, Victorian home sales are down 22%, Vancouver’s Olympic Village has a hundred overvalued luxury homes that sit empty, and predictions suggest that …