To Blog or Not to Blog

I’ve been so busy lately I haven’t had much time to update my blog. So I’ll tackle the question that has plagued mankind since the dawn of the information ages: should you have a blog or is a static site good enough? Many who pose and answer this question with one-size-fits-all generic advice, such as “Everyone must blog” or “Blogging …

More Fun with Big Data

As Problogger pointed out that Define Media Group pointed out, Buzzfeed’s recent picture of traffic referral sources may be slightly skewed. Their claims suggest that Facebook generates nearly triple the traffic referrals that Google does. It’s an interesting statistic, but the methodology and data sources are clearly opaque. This problem suddenly becomes compounded when publications such as Recode and The …

The Future of Content Marketing Part 2

Elsewhere I explained that everyone and their mom should hop on board the Google train, because they’re taking over the Earth. And that’s true. Wil Reynolds, CEO of Seer Interactive, an internet marketing company, demonstrated as much in a presentation at Affiliate Summit. The search engine’s evolution is a good thing, he argues, because it clears away more of that …