Let’s cover a few core business books you should be reading in 2016…
On the last episode of Nathan’s Bookshelf, we got a taste of my more esoteric, literary, and poetic interests, with a dash of business books.
This time around, the focus is mostly on business books.
I’m a firm ongoing learner, who believes that people should always be improving their job skills and life skills.
I look at it like this: in a college course, they will typically have you read 1-3 books on a given topic…which are, by the way, often theoretical, abstract, and not practically useful.
So if you read a book a week, what kind of education are you giving yourself?
Anyways, enough pontificating.
Here’s what I’ve been reading this past year:
- No B.S. Ruthless Management of People and Profits – Dan Kennedy’s non-politically correct guide to managing staff in your business. He makes a lot of fascinating points, in my opinion, but beware: ruthless means ruthless.
- Making Them Believe – Another Dan Kennedy book, written with Chip Kessler. This book covers the life and the marketing takeaways of John Brinkley, a man who surgically implanted goat testicles as a cure for impotence.
- Scaling Up – This book, by Verne Harnish, is a must-have for any business that experiences – or wants to experience – super-fast growth.
- Ca$hvertising – This book is an epic guide to advertising. Copywriters and advertising professionals will probably know much of the material covered herein, but it’s still a good reference book. For those who aren’t immersed in advertising and marketing and want to learn more, it’s a must-have.
- The Entrepreneur’s Guide to Getting Your Shit Together – John Carlton’s first book (I think) is a must-have for anyone – and I mean anyone – who wants to improve their business skills. Most people probably haven’t heard of him, but he’s a killer copywriter who can teach you much about sales, young padawan. When linking to the book, I discovered that he has another book out, Simple Success Secrets No One Told You About, which I immediately downloaded … even though I haven’t read it yet, I recommend you do the same … that’s how good this guy is.
- The Boron Letters – Gary Halbert has been called the world’s greatest copywriter. This book is a series of letters written by Halbert to his son, which cover everything from copywriting to marketing to life advice. A must-have for any business bookshelf.
- Don’t Wear a Cowboy Hat Unless You Are a Cowboy… – Robert Bly is another one of the world’s most famous copywriters. He’s written dozens of books and his copywriting portfolio covers the gamut. Every businessperson should have at least a few of his books on their bookshelf.
- The 48 Laws of Power – Robert Greene’s classic is another must-have for any business person – and any other person who wants to be successful in life and relationships.
- Fanatical Prospecting – Jeb Blount knows how to sell. Like many of the authors listed here, he is an “old-school” salesperson who doesn’t spout the New Age nonsense that you see everywhere else online … which is often designed to steer you clear of prospecting, direct marketing, and sales.
- New Sales. Simplified. – Mike Weinberg, who did the foreward to Fanatical Prospecting, writes another great book on prospecting and new business development – that is, bringing new business in the door as opposed to harvesting the same clients and customers over and over. It’s geared towards the sales professional, but you should read it. It will clear many of the New Sales Age cobwebs out of your thinking.
There are plenty more books on my bookshelf from the past year, including many I haven’t gotten to yet.
But these are the business books that stand out.
What most of these books have in common is that the authors truly understand sales.
As I mentioned, many of today’s marketing and sales professionals subscribe to New Age beliefs: prospecting is dead, cold calling is dead, inbound marketing should replace outbound marketing, and so on.
The authors mentioned here contradict these false teachings and stand like a torch against the darkness.
In fact, when it really comes down to it, when you really think about it, and when you really dive deeply into your business, it’s clear that sales, prospecting, and new business development are the bottom line.