PS4: For the Players Since 1995

My last post analyzed a couple commercials from the PS4 and Xbox One campaigns, and in this post I’ll pick up with the PS4 commercial, titled on YouTube, “For the Players Since 1995.” This ad is so detailed and well-crafted that it would take a thesis paper to analyze everything inside it. But we’ll just scratch the surface, to get …

Copywriting: PS4 & Xbox One Showdown

My little post about why you shouldn’t write how-not-to articles has a parallel in the world of copywriting. The examples I’ve linked to all have something in common with bad copywriting: Don’t Tell it Like it Isn’t,  as Tom Albrighton of ABC Copywriting so succinctly summed it up. The most vivid example in his article — for me at least …