Nathan’s Bookshelf: Winter 2015

Most of my recent blog posts have been focused on topics related to internet marketing, since that’s where my head’s been lately. But today I’d like to take a step back and remind my loyal readers and stray visitors that I’m not simply an internet marketing automaton… I do have other interests… And reading is one of those interests. So …

To Blog or Not to Blog

I’ve been so busy lately I haven’t had much time to update my blog. So I’ll tackle the question that has plagued mankind since the dawn of the information ages: should you have a blog or is a static site good enough? Many who pose and answer this question with one-size-fits-all generic advice, such as “Everyone must blog” or “Blogging …

The Future of Publishing is the Past is the Present

I used to hate the gatekeepers of the publishing industry, because they turn all writing into a product. A book, I reasoned, should be pure art and creative self-expression, not a product edited and designed for mass public consumption. It turns out my views have changed. But this article isn’t about me, it’s about the “revolution” of the publishing industry. …

I Agree: Dear JJ Abrams, Don’t Mess Up Star Wars

Sincerely Truman‘s YouTube video “4 Rules to Make Star Wars Great Again” speaks the almighty truth. They keenly analyze the Star Wars story, tell us what made the real Star Wars real, and where the hallucinations known as episodes 1-3 strayed. Make sure you watch the video before reading further.     Sincerely Truman appears to be a marketing company …

How to Write a Complete Story in Nine Sentences

Impossible, right? Wrong. Write every day, they say. And they’re right. But the block hits everyone from time to time like a ton of bricks or a light tap on the brain, depending on the person. Writer’s block can be a menacing obstacle for many writers, so I designed an exercise to help creative writers overcome writer’s block. Are You …

PS4: For the Players Since 1995

My last post analyzed a couple commercials from the PS4 and Xbox One campaigns, and in this post I’ll pick up with the PS4 commercial, titled on YouTube, “For the Players Since 1995.” This ad is so detailed and well-crafted that it would take a thesis paper to analyze everything inside it. But we’ll just scratch the surface, to get …